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MMS Marketing

Proposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)

Semester I = Total Subjects 8

 

Sr. No.

Core – 5

Sr. No.

Electives – Max. 3

1

Perspective Management

1

Effective and Management Communication

2

Financial Accounting

2

Business Ethics

3

Business Statistics

3

Management Information System

4

Operations Management

4

Organizational Behaviour

5

Managerial Economics

5

Understanding Innovation

 

+ 3 from Electives

6

Foreign Language (Other than English)

 

 

7

Selling and Negotiation Skills

 

 

8

IT Skills for Management Tools

 

 

9

Management of Technology

 

 

10

Personal Grooming

 

Semester II

Sr. No.

Core – 5

Sr. No.

Electives – Max. 3

1

Marketing Management

1

Legal & Tax Aspects of Business

2

Financial Management

2

Cost & Management Accounting

3

Operations Research

3

Business Environment

4

Business Research Methods

4

Ethos in Indian Management

5

Human Resource Management

5

Corporate Social Responsibility

 

 

6

Analysis of Financial Management

 

 

7

Entrepreneurship Management

 

 

8

Ecommerce

 

 

9

Developing teams & Effective leadership

 

 

10

Intellectual Capital and Patenting

 

Semester III

Sr. No.

Common Subjects

1

International Business

2

Strategic Management (UA)

MARKETING SPECIALIZATION

Sr. No.

Core

Sr. No.

Electives (Any 1)

1

Sales Management

1

Retail Management

2

Marketing Strategy

2

Rural Marketing

3

Consumer Behaviour

3

Marketing Analytics

4

Services Marketing

4

Digital Marketing

5

Product & Brand Management

5

Customer Relationship Management

 

Summer Internship

6

Marketing Research & Analysis

 

7

Event Management

8

Health Care Marketing

9

Distribution & SCM

10

Tourism Marketing

 11

Marketing of Banking & Financial Services

 

Semester IV

Sr. No.

Common Subjects

1

Project Management (UA)

 

 

Sr. No.

Electives (Any 1)

Final Project (300 Marks)

1

Integrated Marketing Communications

2

Business to Business Marketing

3

International Marketing

4

Trends in Marketing