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MMS Marketing

MMS First Year 1st Semester (Effective from A.Y. 2014-15)

(8 Core Subjects forAll Specialisations)

Sr. No.

Subject

1

Perspective Management

2

Business Communication and Management Information Systems

3

Organizational Behaviour

4

Financial Accounting

5

Operations Management

6

Marketing Management

7

Managerial Economics

8

Business Statistics

 

MMS First Year 2nd Semester

(6 Core Subjects and 2 Specialisation Electives)

Sr. No.

Subject

1

Cost & Management Accounting

2

Financial Management

3

Operations Research

4

Human Resources Management

5

Legal Aspects of Business & Taxation

6

Business Research Methods

7

Specialisation Elective 1

8

Specialisation Elective 2

 

Semester II Marketing Specialisation Electives (Any Two)
  • Rural Marketing
  • Event Management
  • Retail Management
  • Export Documentation & Procedures

 

Semester III

The third semester would consist of eight subjects of which 2 subjects would be core subjects (compulsory for all specializations), 4 subjects would be major subjects (compulsory for respective specializations) and 2 subjects would be specialization electives. Students are free to choose two subjects as specialization electives out of the four specialization electives offered. The third semester would include two university papers for every specialization. These papers have been highlighted in bold in the MMS Syllabus Structure

Marketing Specialisation

(2 Core subjects, 4 major subjects and 2 Specialisation Electives)

Sr. No.

Subject

1

International Business

2

Strategic Management

3

Product & Brand Management

4

Sales Management & Sales Promotion

5

Consumer and Industrial Buyer Behaviour

6

Financial Aspects of Marketing

7

Elective 1

8

Elective 2

 

Semester III Marketing Specialisation Electives (Any Two)
  • Services Marketing
  • Distribution and Supply Chain Management
  • Marketing Research & Analytics
  • Customer Relationship Management

 

Semester IV

The fourth semester would consist of six subjects of which 2 subjects would be core subjects (compulsory for all specializations), 2 subjects would be major subjects (compulsory for respective specializations) and 2 subjects would be specialization electives. Students are free to choose two subjects as specialization electives out of the four specialization electives offered. The fourth semester would include one university paper for every specialization. This paper has been highlighted in bold in the MMS Syllabus Structure. 

Marketing Specialisation (2 Core Subjects and 2 major subjects and 2 Specialisation Electives)

Sr. No.

Subject

1

Management Control Systems

2

Creativity & Innovation Management

3

Strategic Marketing Management

4

Integrated Marketing Communications & Digital Marketing

5

Marketing Elective 1

6

Marketing HR Elective 2

7

Industry Oriented Dissertation Project (Marketing)

 

Semester IV Marketing Specialisation Electives (Any Two)

  • Quantitative Models in Marketing
  • Business to Business Marketing
  • Media Planning & Strategy
  • Emerging Trends in Marketing